Zoom Brand Platform
Pulling Artists from the Audience
Zoom, creators of some of the world’s most innovative audio recording technology, collaborated with GS to refine their brand platform. With an expanding product portfolio opening doors into new markets, GS created a new brand position and creative platform to connect with the world’s creators – musicians, filmmakers, bloggers, and journalists who rely on audio fidelity to bring their ideas to life in rich, meaningful ways.
GS created a comprehensive and cohesive program – including new brand standards, creative platform, print advertising, website, social media engagement tactics, packaging, and tradeshow experiences. GS also worked with Zoom to launch three new industry-leading products by empowering artists to showcase the products’ capabilities firsthand.
Client Service & Project Management
Program & Campaign Development
Social Marketing Strategy
User Experience Design & Information Architecture
Web, Mobile, App Design & Development