ZIPP’s premium spot in an elite industry was underserved by its previous web and print presence. GS corrected that with an updated site that showcases ZIPP’s high-end brand position and adds useful e-commerce components with a luxury feel. The ZEDTech wheel section allows users to easily select and customize high-end ZIPP wheels. The SpeedShop makes it easy to choose the correct wheelset for a user’s type of riding. GS also provided an admin tool that allows the client to quickly update product specs.

Released

September 2008

Services Provided

Client Service & Project Management
Copywriting
Digital Strategy
User Experience Design & Information Architecture
Web, Mobile, App Design & Development

Technology

Content Management
Handcrafted HTML & CSS
JavaScript


Awards

Silver ADDY Award

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