SRAM came to GS with a big idea, and GS brought it brilliantly to life. The idea was to have artists create art from SRAM components, then auction off the art and donate the proceeds to World Bicycle Relief. GS gave the idea a name – pART PROJECT – and visual identity, then launched it into the world via a website, promotional emails, event signage, original photography, and more. In addition, GS provided project logistics ranging from artist recruitment, art transportation, and gallery event support to handling the online auction, World Bicycle Relief donations, and prize fulfillment for three winning artists.

Released

October 2011

Services Provided

Client Service & Project Management
Copywriting
Design
Digital Strategy
Marketing Strategy
Naming
Photography
Program & Campaign Development
User Experience Design & Information Architecture
Web, Mobile, App Design & Development

Technology

Handcrafted HTML & CSS
JavaScript

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