Compared to its premium products, Mercury Racing’s previous website wasn't premium enough. GS brought the two into alignment with a complete update. The award-winning result offers a premium user experience, meshes perfectly with Mercury Racing’s offline materials, and provides useful online tools for Mercury’s high-end customers – including a color selector that allows customers to make sure the $200,000 engine they’re considering goes well with their million-dollar boat.

Released

February 2008

Services Provided

Client Service & Project Management
Copywriting
Design
Digital Strategy
User Experience Design & Information Architecture
Web, Mobile, App Design & Development

Technology

Email Coding & Testing
Handcrafted HTML & CSS
JavaScript

Related Work