GS showcased Mercury Racing’s new QC4V engine platform with integrated online and offline materials that capture the high-tech, high-end appeal of the first engine in the series, the 1350. Engineered by Mercury Racing from the block up, it represents the company’s future direction. More fuel efficient, lower maintenance, and smoother than its predecessors, the 1350 is also the most powerful engine on the water in its class. And with race-inspired carbon fiber pieces, it’s a true work of art – which the brochure celebrates with a faux carbon fiber cover. Meanwhile, an interactive color selector on the website lets users shop for the 1350 in their favorite power hue.


February 2010

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