Mercury Saltwater Pilot
Opening New Fishing Grounds
Mercury Marine, a longtime leader in freshwater fishing, wanted to boost its saltwater share. It had the right engine for the job – the 150 FourStroke, a new product – but needed the right push behind it. GS created a multifaceted, regional campaign touting the saltwater-specific benefits of the new engine and the overall benefit of Mercury ownership: personalized support, for a best-in-class boating experience. That benefit was brought to life through a new “Mercury Marine Advisor” service. Available in key saltwater fishing destinations, the service offered free advice from trained professionals on questions related to boating and fishing.
- The campaign was presented a Neptune Award by the MMA (Marine Marketing Association) for "Best Regional/Local Advertising"
- Regional Campaign, targeting key saltwater fishing destinations
- Print, Radio, Out of Home, Web Advertising
- Mercury Marine Advisor service
- Advocate Program: Online forum connecting new and potential owners with with existing Mercury owners for peer assistance and with Mercury dealers for product questions and demo opportunities
- Demo Tour
Client Service & Project Management
Program & Campaign Development
User Experience Design & Information Architecture
Web, Mobile, App Design & Development
Email Coding & Testing
Email Subscriber Management
Handcrafted HTML & CSS