Mercury Marine, a longtime leader in freshwater fishing, wanted to boost its saltwater share. It had the right engine for the job – the 150 FourStroke, a new product – but needed the right push behind it. GS created a multifaceted, regional campaign touting the saltwater-specific benefits of the new engine and the overall benefit of Mercury ownership: personalized support, for a best-in-class boating experience. That benefit was brought to life through a new “Mercury Marine Advisor” service. Available in key saltwater fishing destinations, the service offered free advice from trained professionals on questions related to boating and fishing.

Released

May 2012

Services Provided

Brand Strategy
Client Service & Project Management
Design
Digital Strategy
Marketing Strategy
Photography
Program & Campaign Development
User Experience Design & Information Architecture
Web, Mobile, App Design & Development

Technology

Django
Email Coding & Testing
Email Subscriber Management
Handcrafted HTML & CSS
JavaScript

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