Mercury Marine brought in GS as its primary digital partner to launch and manage a comprehensive new web marketing effort. GS entirely rebuilt the Mercury site, floating it on an all-new technology platform that allows users to quickly research and compare the complete line of Mercury products. Powerful product-selector tools eliminate complex searches and quickly get users to the parts they need. A content management system allows for easy site updating by Mercury. The site also funnels customer data to Mercury sales and email marketing teams.

Released

May 2010

Services Provided

Client Service & Project Management
Copywriting
Design
Digital Strategy
User Experience Design & Information Architecture
Web, Mobile, App Design & Development

Technology

Content Management
Django
Custom Analytics & Tracking
Handcrafted HTML & CSS
JavaScript

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