Mercury Marine Brand Repositioning
Mercury Behind You
A great day on the water, with a great engine – and company – behind you. That’s the core of the Mercury Marine experience, brought to life by GS in a global brand revitalization that puts the owner at the center of everything the company does – from proactive customer support to intuitive design and extreme product reliability. Consumer messaging based on the brand promise –“It’s good to have Mercury behind you” – fuels an integrated advertising campaign including digital, print, and TV. GS is also leading a comprehensive overhaul of Mercury’s global web presence.
Client Service & Project Management
Program & Campaign Development