In the beginning, GS founders Marc Tebon and Jeff Prochnow loved to ride motorcycles – especially Harley-Davidson motorcycles. They knew first-hand how this iconic brand grabbed hold of its riders and wouldn’t let go. In the world of brand loyalty, Harley-Davidson was king. How many other company logos do you see tattooed on the arms of its customers?

By the mid-1980s, the foundation of this legendary loyalty was the Harley Owners Group, now the largest factory-sponsored motorcycle riding club in the world. So when GS Design landed Hog Tales® magazine, the official magazine of H.O.G., in 1996, it was a red-letter day for the agency. Ever since, GS has had the privilege of both a front-row view and a strong supporting role in America’s greatest customer engagement show.

In addition to producing Hog Tales from 1996 to 2008, and its replacement, HOG® magazine since then, GS has collaborated closely on a wide range of ongoing work for H.O.G. – from membership materials, event promotion and program ideation to the members-only website. But our largest focus remains the magazine, which is a cornerstone of the owner experience and consistently rates as H.O.G.’s most popular membership benefit.

With a circulation of approximately 700,000, HOG gives members around the country access to behind-the-scenes H-D news; immerses them in the world of riding with world-class photography and compelling riding stories; and inspires them to make the most of their Harley-Davidson ownership experience through H.O.G. events and local chapter activities. GS manages the production of five yearly issues, collaborating with H-D on story ideas, writing the bulk of the content, laying out pages, and shooting some original photography.

All things considered, it’s been an amazing, mutually beneficial ride.