In the beginning, GS founders Marc Tebon and Jeff Prochnow loved to ride motorcycles – especially Harley-Davidson motorcycles. They knew first-hand how this iconic brand grabbed hold of its riders and wouldn’t let go. In the world of brand loyalty, Harley-Davidson was king. How many other company logos do you see tattooed on the arms of its customers?

By the mid-1980s, the foundation of this legendary loyalty was the Harley Owners Group, now the largest factory-sponsored motorcycle riding club in the world. So when GS Design landed Hog Tales® magazine, the official magazine of H.O.G., in 1996, it was a red-letter day for the agency. Ever since, GS has had the privilege of both a front-row view and a strong supporting role in America’s greatest customer engagement show.

In addition to producing Hog Tales from 1996 to 2008, and its replacement, HOG® magazine since then, GS has collaborated closely on a wide range of ongoing work for H.O.G. – from membership materials, event promotion and program ideation to the members-only website. But our largest focus remains the magazine, which is a cornerstone of the owner experience and consistently rates as H.O.G.’s most popular membership benefit.

With a circulation of approximately 700,000, HOG gives members around the country access to behind-the-scenes H-D news; immerses them in the world of riding with world-class photography and compelling riding stories; and inspires them to make the most of their Harley-Davidson ownership experience through H.O.G. events and local chapter activities. GS manages the production of five yearly issues, collaborating with H-D on story ideas, writing the bulk of the content, laying out pages, and shooting some original photography.

All things considered, it’s been an amazing, mutually beneficial ride.


June 2014

Services Provided

Brand Strategy
Client Service & Project Management
Marketing Strategy
Program & Campaign Development
Video Production
Web, Mobile, App Design & Development

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