Harley-Davidson HOG® Magazine
Feeding the Faithful
GS is seriously invested in the culture of riding, which makes us a natural partner in the creation and production of Harley Davidson's enthusiast magazine, HOG®. Each issue is filled with inspiring profiles, riding stories, stunning images, and behind-the-scenes Motor Company exclusives. With a circulation of more than 800,000, the magazine is widely considered one of the most valuable benefits of membership in the Harley Owners Group®. GS manages the production of five yearly issues, collaborating with H-D on story ideas, writing the bulk of the content, laying out pages, and shooting some original photography. GS similarly handled the creation and production of HOG's predecessor, Hog Tales®, for 15 years. In 2009 the magazine was reinvented with a new design and content direction, appealing to a wider audience and incorporating Enthusiast®, a key Harley publication that began in 1916.
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