When it comes to motorcycling, women sometimes have unique perceived barriers. To overcome this, GS worked with the Motor Company to develop the Garage Party™ program, a festive, non-intimidating dealer-hosted event for women only. GS helped Harley brand the program and develop its initial look and feel. More recently, GS completely updated the program, better aligning it with Harley’s evolving marketing direction. GS-created elements include an event guide for dealers, a ready-to-ride guide for Garage Party guests, promotional print ads, posters, and a dealer-customizable promotional radio spot, produced in conjunction with Wonder Wonder.