Captain America: The Winter Soldier unites the First Avenger with the new Harley-Davidson StreetTM 750 motorcycle to take moviegoers on the ultimate ride. GS helped leverage the bike’s starring role by creating an online contest that engaged a key market: young riders. Participants worked through movie-based mini-challenges to receive a shareable ID badge and a chance to win a prize package including a custom Captain America-themed Street 750 motorcycle, a spot in a Road Force mini-movie, and a feature in a Marvel digital comic. The promotion generated a strong 40 percent response rate. GS also handled similar web tie-ins for Iron Man 3 and UFC.

Released

April 2014

Services Provided

Client Service & Project Management
Copywriting
Design
Program & Campaign Development
User Experience Design & Information Architecture
Video Production
Web, Mobile, App Design & Development

Technology

Email Coding & Testing
Handcrafted HTML & CSS
JavaScript
Social Media Integration

Related Work