In a world where consumers are avoiding traditional media advertising, good storytelling becomes more essential than ever. Marketers who learn to write compelling, consumer-oriented, long-lasting stories about their brands will reap the benefits in the near- and long-term.
News, insights and inspiration about customer engagement.
Instagram’s process of redesigning their logo via employee engagement was unusual and admirable.
When most people hear that a company has legally trademarked the use of a specific color, it tends to shock them. They assume it means no one else can use that color. On anything. Ever again. You paint your house Tiffany Blue. You get Tiffany lawyers pounding on your Tiffany Blue door.
In a building overflowing with creative-minded individuals, sometimes an event comes along that gets our collective juices flowing. Mere minutes after its public unveiling, GSers were busy creating their homages to the new Gap logo. Below are some of our favorites.