Virtual reality is an exciting technology that marketers are beginning to embrace. While this new channel is exciting for brands, it can be challenging to understand how it relates to your audience. By leveraging a few key guiding principles, your brand can stay on the right path to a successful VR approach.
News, insights and inspiration about customer engagement.
“The essence of strategy is choosing what not to do.” This is true of strategic planning on every level and certainly true of digital business strategy. Tough choices must be made, including whether to pursue either a customer engagement strategy or a digitized solutions strategy.
Readers don’t really care how important your content is. They only care how it benefits them. Here are five ways to make your content more compelling and engage your readers.
“Unengaged employees can’t create engaged customers,” Temkin Group states. So if you want stronger customer engagement and improved customer experience, a key part of that is effectively engaging your employees. Key strategies for doing so include building purpose, mastery and autonomy.
Customer loyalty programs need to evolve to stay relevant and meet the needs of consumers. One brand loyalty program, New Balance’s MyNB, takes loyalty to the next level by engaging with people where they are, and leverages smart technology to make lifestyle loyalty possible.
- 1 of 46
- next ›