Readers don’t really care how important your content is. They only care how it benefits them. Here are five ways to make your content more compelling and engage your readers.
News, insights and inspiration about customer engagement.
“Unengaged employees can’t create engaged customers,” Temkin Group states. So if you want stronger customer engagement and improved customer experience, a key part of that is effectively engaging your employees. Key strategies for doing so include building purpose, mastery and autonomy.
Customer loyalty programs need to evolve to stay relevant and meet the needs of consumers. One brand loyalty program, New Balance’s MyNB, takes loyalty to the next level by engaging with people where they are, and leverages smart technology to make lifestyle loyalty possible.
How often do new web design projects only consider each page individually, in a simple, linear manner (starting with the home page and continuing from there)? The more complex ways in which customers might actually experience our website are never considered because we’re too concerned about web pages, features, and content in isolation. But there’s a simple solution to considering the whole customer engagement journey.
How King Arthur Flour and Cambria use custom branded magazines – “Sift” and “Cambria Style” – to engage customers and reinforce their high-end brands’ premium positioning.
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