Customer loyalty programs need to evolve to stay relevant and meet the needs of consumers. One brand loyalty program, New Balance’s MyNB, takes loyalty to the next level by engaging with people where they are, and leverages smart technology to make lifestyle loyalty possible.
News, insights and inspiration about customer engagement.
How often do new web design projects only consider each page individually, in a simple, linear manner (starting with the home page and continuing from there)? The more complex ways in which customers might actually experience our website are never considered because we’re too concerned about web pages, features, and content in isolation. But there’s a simple solution to considering the whole customer engagement journey.
How King Arthur Flour and Cambria use custom branded magazines – “Sift” and “Cambria Style” – to engage customers and reinforce their high-end brands’ premium positioning.
Who’s responsible for content creation? What roles are necessary within an organization? Knowing the answer to these questions helps ensure a smooth process for managing and creating content. Learn more about a few key roles that are essential to implementing a successful content strategy.
Successful content marketers are efficient, consistent, and realistic in their delivery of great content. Constant attention to results (successes AND failures) is the key to ongoing growth and progress. Learn how setting goals and measuring progress can help you deliver more value to your customers.
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