News, insights and inspiration about customer engagement.

Storytelling Your Way to a Great User Experience

by Bob Prohaska on February 3, 2017

How often do new web design projects only consider each page individually, in a simple, linear manner (starting with the home page and continuing from there)? The more complex ways in which customers might actually experience our website are never considered because we’re too concerned about web pages, features, and content in isolation. But there’s a simple solution to considering the whole customer engagement journey.