ZIPP Website

ZIPP’s premium spot in an elite industry was underserved by its previous web and print presence. GS corrected that with an updated site that showcases ZIPP’s high-end brand position and adds useful e-commerce components with a luxury feel. The ZEDTech wheel section allows users to easily select and customize high-end ZIPP wheels. The SpeedShop makes it easy to choose the correct wheelset for a user’s type of riding. GS also provided an admin tool that allows the client to quickly update product specs.