SRAM pART PROJECT

SRAM came to GS with a big idea, and GS brought it brilliantly to life. The idea was to have artists create art from SRAM components, then auction off the art and donate the proceeds to World Bicycle Relief. GS gave the idea a name – pART PROJECT – and visual identity, then launched it into the world via a website, promotional emails, event signage, original photography, and more. In addition, GS provided project logistics ranging from artist recruitment, art transportation, and gallery event support to handling the online auction, World Bicycle Relief donations, and prize fulfillment for three winning artists.