Snap-on Ain't Street Legal Microsite
Building It is Half the Fun

When Snap-on commissioned renowned automotive renovator Dr. Neon to customize a classic Chevy Nomad for Snap-on, GS helped give fans a front-row seat to the whole creative process. A custom site designed in collaboration with Milwaukee agency Jigsaw showcased the Nomad makeover using multiple webcams, a daily video journal, and a comments section where users could contribute their own ideas for the build.
ReleasedMay 2008 AudienceBusiness to Consumer |
Services ProvidedClient Service & Project Management Copywriting Design Digital Strategy User Experience Design & Information Architecture Web, Mobile, App Design & Development |
TechnologyFlash & ActionScript |
Related Work |