Mercury Racing Website
Appropriately High-end

Compared to its premium products, Mercury Racing’s previous website wasn't premium enough. GS brought the two into alignment with a complete update. The award-winning result offers a premium user experience, meshes perfectly with Mercury Racing’s offline materials, and provides useful online tools for Mercury’s high-end customers – including a color selector that allows customers to make sure the $200,000 engine they’re considering goes well with their million-dollar boat.
ReleasedFebruary 2008 AudienceBusiness to Consumer |
Services ProvidedClient Service & Project Management Copywriting Design Digital Strategy User Experience Design & Information Architecture Web, Mobile, App Design & Development |
TechnologyEmail Coding & Testing Handcrafted HTML & CSS JavaScript |
Related Work |