Mercury Racing Passport Campaign
Set A Course for Anywhere
Mercury Racing recalibrated its engines to run on 89 octane fuel, which is more readily available than the 91 octane fuel formerly powering them. GS celebrated the new engines’ go-anywhere flexibility with, appropriately, a passport. An online execution added sound, animations, and the ability to flip pages in Flash.
ReleasedFebruary 2009 AudienceBusiness to Consumer |
Services ProvidedClient Service & Project Management Copywriting Design Illustration Marketing Strategy Program & Campaign Development |
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