Mercury Marine Website

Mercury Marine brought in GS as its primary digital partner to launch and manage a comprehensive new web marketing effort. GS entirely rebuilt the Mercury site, floating it on an all-new technology platform that allows users to quickly research and compare the complete line of Mercury products. Powerful product-selector tools eliminate complex searches and quickly get users to the parts they need. A content management system allows for easy site updating by Mercury. The site also funnels customer data to Mercury sales and email marketing teams.