Lad Lake Logo and Corporate Identity

Lad Lake, more than a century old, looked its age. GS gave it fresh relevancy with a rebranding that emphasizes the very modern importance of its mission to help urban, at-risk youth build themselves better, more responsible futures. Lad Lake’s new identity also puts it on a more-competitive footing with national charities such as Big Brothers Big Sisters – vital for attracting the donors it needs to continue its work.