Jason Manufacturing Website

The GS-created Jason position carries over seamlessly from its identity materials to a corporate brochure and, finally, a completely redone, greatly expanded corporate website. The site conveys Jason’s core positioning – “collaborative manufacturing” that strengthens the entire Jason family of companies through best-practices knowledge sharing – while tailoring its message to two key audiences. The first is potential acquisition candidates, helping them get to know Jason better before becoming a part of the family. The second is Jason companies themselves, introducing key Jason business approaches and systems, to help individual companies better understand the overall Jason approach and to maximize the benefits of collaborative manufacturing.