Jason Manufacturing Logo and Corporate Identity

Jason was a family of manufacturing companies seeking to create a global whole bigger than the sum of its localized parts. GS dug in and, through extensive research and intensive strategizing, pulled everything together around the concept of “collaborative manufacturing.” The core of Jason’s strategic position: “Our diversity makes us smarter, our connections make us stronger.” Jason serves as a hub connecting its global companies, leveraging the expertise of each to increase efficiency, effectiveness, and profitability across the board. To reinforce this leadership position, GS created a global, contemporary identity for Jason, anchored by bold new logo and identity system. The system uses an overlapping “J” and transparent colors to represent the interconnections uniting the Jason family.