Harley-Davidson® Ride In Show Event

The H-D® Ride In Show has been a highlight of national motorcycle events around the country for years, awarding prizes for the most wicked custom and vintage Harleys®. In recent years though, entrants had dropped off significantly. For instance, Daytona Bike Week – arguably the place to show off – drew hundreds of jaw-dropping bikes that never entered the Show, so Harley asked GS to help change the game. To grab their attention we hit the bike-packed streets of these rallies guerrilla-style and tagged the hottest bikes. Why wait for them to enter when you can recruit? We also helped out with other on-site promotion and event coordination. The Daytona event was a big success, more than tripling the amount of entrants over the previous year. And the idea continued to grow – the H-D Museum® now uses the bike tags to kick up the activities at its Bike Nights.