Harley-Davidson Military Appreciation Month Microsite

GS has helped Harley-Davidson give its loyal customer base a chance to thank those who serve in the armed forces in an especially meaningful way. The 2009 campaign – in partnership with Maxim – allowed riders to send e-cards that prompted active duty personnel to enter for a chance to win a new Harley-Davidson® motorcycle delivered by supermodel Marisa Miller. Moderated “thank you” posts were dynamically fed to banners on military sites and posted to Facebook and Twitter. The campaign’s success inspired a follow-up 2010 effort with an even bigger prize pool. GS handled website IA and user experience design, visual design, and programming.