Harley-Davidson HOG® Rally Promotional Campaigns

The Harley Owners Group® is known for its annual member national rallies and rides – national events drawing thousands of riders from inside and outside the U.S. GS plays a key role in marketing the rallies, from naming and branding the events to creating promotional materials to promoting the rallies on members.hog.com and in HOG® magazine – ads, targeted e-mails, brochures, banners, rally guides, and pins. Noteworthy rallies have included a High Octane tour tracing Nascar’s roots, border-to-border Posse Rides, a ride tracing the route of Lewis and Clark, and many more.