Harley-Davidson Dark Custom™ Website, Mobile

Harley-Davidson asked GS to redesign the Dark Custom™ website to further distinguish it from the traditional H-D look and feel and more directly address the younger Dark Custom audience. GS created a unique site that allows young riders and dreamers to better see themselves in the brand. The re-crafted user story de-emphasized product details and put more focus on encouraging and inspiring riders at every turn. GS also improved the Community Bike Gallery, which received hundreds of user submitted images and ratings in just the first few months after launch. GS handled the information architecture, user experience, and design for both the desktop and mobile versions of the site.