Harley-Davidson Blackline® Media Kit

Harley-Davidson's new Blackline® motorcycle targeting younger riders was about to be introduced during a rock ’n’ roll-themed event in New York City just prior to the International Motorcycle Show, and the Motor Company wanted a media kit that was just as exciting. GS worked with Harley to create a kit that captured the spirit of a record album. Press releases, fact sheets, and bike photos were put on a CD made to look like old-school vinyl and packaged with a poster-sleeve insert that included a Blackline bike photo and specs on back.