GS Design Halloween Costumizer Promo

The GS Costumizer offers aid for the real trick of Halloween: figuring out what to dress up as. Just roll the two 20-sided dice to reveal more than 400 morbidly clever costume ideas – from Zombie Elvis, Kung-Fu Jesus, and M.C. Mollusk to the truly outré. The dice are packaged in an illustrated tube with rings that rotate to let the recipient create mix-and-match Halloween creatures. The tube is an economical one-color hot stamp on black paper with printed one-color instructions affixed inside the lid. For year two of the promo, GS treated folks to an iPhone app spin on the costumizer idea. A shake of the phone spins two wheels to reveal even more fiendishly originally costume ideas – 625 in all. Feel free to download the GS Costume Decider from the iTunes App store and go to town.

Released

October 2009

Audience

Business to Business

Services Provided

Client Service & Project Management
Copywriting
Design
Digital Strategy
Illustration
User Experience Design & Information Architecture
Web, Mobile, App Design & Development

Technology

Mobile App Development


Awards

HOW Self-Promotional Annual

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