Flabbergast Logo and Corporate Identity

Flabbergast came to GS as a nameless start-up seeking a name and identity to showcase its concept of an indoor inflatable fun park. Tapping their own inner children (never far below the surface), GS team members created an imaginary world populated with “Flabbers,” colorful, fun-loving characters who serve as company mascots. The “Flabbergast” name itself captures the spirit of surprising adventure the company offers. That spirit carries through all identity materials, down to die-cut, character-driven business cards. Everything GS created was also designed to support the company’s plans for franchising-based growth.