Dohmen Logo and Corporate Identity

GS brought Dohmen’s clear vision of more affordable, accessible healthcare to life in an identity system that looks toward the future while honoring the past of this 150-year-old company. Dohmen’s belief that the actions of a single employee can create positive change throughout the healthcare system is captured in a distinctive logo that uses individual dots to create the Dohmen “D.” Historic type treatments nod to Dohmen’s past, while letter-pressed identity materials on heavy, edge-tipped paper affirm the company’s authoritative leadership position.