DDN Logo and Corporate Identity
Breaking Out of the Boxes
DDN had just gone from warehousing and shipping vendor to premier outsourced service provider for the life science industry. Clearly, the boxes-on-a-palette logo wasn’t going to cut it anymore. GS’s new identity and business document templates for the company, anchored by a vibrant green double helix logo, clearly communicates the transformative role DDN plays: Propelling Life Science. Other touches – rounded edges, simple fonts, a lower case ‘n’ in the wordmark – present DDN as human and approachable in what can be an overly rigid, technical industry.
“The biggest strength of GS is that you took the time to really understand our company, our values, and our culture. I’ve worked with a lot of other agencies and they never seem to do that. And everything you’ve learned about us shows through in every single thing you design for us.”
Ross Bjella, Former President
ReleasedAugust 2008 AudienceBusiness to Business |
Services ProvidedBrand Strategy Client Service & Project Management Copywriting Design |
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