CYGA Grand Opening Promotions

GS harnessed the energy of professional bicycling events to launch CYGA – a fitness facility in Shorewood, Wisconsin., that offers combined cycling-yoga classes. CYGA friends and family wore bright green CYGA t-shirts at races and handed out branded cowbells for race spectators to use to cheer on riders. GS also created CYGA hang tags that were placed on bikes and cars parked at the events, and later on the doors of homes near the CYGA studio.