Connecture Corporate and Product Brochures

GS created a compelling, high-level sales story for the corporate brochure supporting Connecture’s new brand launch. Designed as an introductory piece for all sales prospects, the brochure emphasizes Connecture’s deep expertise in helping clients anticipate changes in the healthcare insurance market, and adapt to them with Connecture products and services. The brochure was designed as a folder that can deliver additional product content relevant to a prospect. GS provided copywriting and design for the brochure, and shot original photography. Connecture’s flagship InsureAdvantage product is expensive, technically complex, endlessly customizable, and incredibly difficult to capture in a sales brochure. The challenge for GS was to provide enough meaningful information to support a big-ticket purchase decision without losing prospects in a thicket of product details. The solution: a strong high-level benefit summary in the brochure, supported by sell sheets that allow purchasers to quickly find and focus on the relevant technical details.