Brunswick Corporation Website
Highlighting Ingenuity

Brunswick was a forward-looking company with a less-than-forward-looking website. GS gave the company a visually dynamic new site much more true to its leadership position in the recreation industry. The site showcases Brunswick's innovative spirit while also honoring its 165 year heritage. GS also custom built a content-management system to allow for easy site updating and coordinating with outside vendors to provide a range of content easily navigable for casual visitors, but deep enough to satisfy investors and financial analysts.
ReleasedMay 2006 AudienceBusiness to Consumer |
Services ProvidedClient Service & Project Management Design Digital Strategy User Experience Design & Information Architecture Web, Mobile, App Design & Development |
TechnologyContent Management Flash & ActionScript Handcrafted HTML & CSS JavaScript |