Brunswick Corporation Website

Brunswick was a forward-looking company with a less-than-forward-looking website. GS gave the company a visually dynamic new site much more true to its leadership position in the recreation industry. The site showcases Brunswick's innovative spirit while also honoring its 165 year heritage. GS also custom built a content-management system to allow for easy site updating and coordinating with outside vendors to provide a range of content easily navigable for casual visitors, but deep enough to satisfy investors and financial analysts.

Released

May 2006

Audience

Business to Consumer

Services Provided

Client Service & Project Management
Design
Digital Strategy
User Experience Design & Information Architecture
Web, Mobile, App Design & Development

Technology

Content Management
Flash & ActionScript
Handcrafted HTML & CSS
JavaScript