Notes and news, insights and inspiration from the autonomous collective mind of GS.

An article on B2B email marketing I read today included this great infographic from Scott Stratten's book UnMarketing: Stop Marketing. Start Engaging.

No matter what kind of sales or marketing efforts you’re involved with, the approach Stratten defines is rock solid: build trust, build relationships, and you will build your business, period. No gimmicks required. As Stratten says in his book, “When you’re good, you tell people. When you’re great, others say it for you.”