GS BS

Bullshit.

There, I said it. Are you shocked? After all, I’m the guy at GS Design who doesn’t swear. Not to imply that I’m the only one around here who doesn’t let fly with the occasional four-letter word – or to suggest that gutter language is a way of life at GS. It’s not. In fact, that’s one of the things I love about working here. People respect each other’s wide and varied sensibilities. A way of celebrating diversity, you might say.

Besides, this is the “Dairy State”. And with an Animal Science background (Fun Fact: I have a bachelor’s degree in it!), I’ve spent more time than most people hanging around dairy cows. And bulls. So I tend to think of the b-word and the s-word in a more literal sense. It’s the stuff you scrape out of the barn. A natural by-product of milk production. Mmmm … sweet, creamy milk.

And yet … whether you think of it literally or figuratively, “BS” is not something that necessarily conjures positive thoughts! Why would anyone name a company blog after such a substance? Yet there it is: “GS BS.” Are we trying to imply that ours doesn’t stink? Of course not! (Even though it doesn’t.)

Bottom line, we just like the sound of it. We like that it suggests we don’t take ourselves too seriously. At least not when we’re talking about ourselves. When we’re talking about our clients, we take things very seriously!

We also like the vagueness of it. It leaves the barn door wide open as far as the content you’ll find posted here. Loosely defined, that includes “just about anything we find interesting” – posted by anyone and everyone here at GS – and that we think might be interesting and/or informative to our clients, prospects, friends, family, fans, and stalkers.

Does that sound like bulls**t (I couldn’t bring myself to type it more than once) to you? If not, perhaps you have a better idea for what else the “BS” in “GS BS” should stand for. We welcome you to submit your suggestions in the Comments section below. If someone hits on something we really like, we may even dig up some sort of prize. Like maybe a vintage 2005 iBook G4 laptop (Are you reading this, Justin?).

Until then, we’ll continue to assume that “BS” stands for what you think it stands for. Just remember, a blog by any other name would still smell.

Mike Zimmerman
Senior Writer

This entry was posted on Friday, November 6th, 2009 at 2:23 pm and is filed under GS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.