LinkedIn Tips and Tricks

LinkedIn has become a useful site for networking and occasionally even job hunting. With over 100 million members, it’s now something of a knowledge-sharing destination as well, with tools making it possible to pose questions to professionals inside and outside of your network. Here are just are a couple ways to get more out of your activity there.

 

Turning LinkedIn contacts into email contacts.

Did you know that it’s possible to export your LinkedIn connections via email? This useful trick is easy to manage; just log into your LinkedIn account, go to linkedin.com/connections and select your connections. Then scroll to the bottom of the page and click on ‘Export Connections’ on the right. From there you can choose the email account you’d prefer to export to. This trick makes all your connections easy to contact via your preferred email client.

Following companies on LinkedIn.

LinkedIn allows you to “follow” companies in a manner similar to Facebook’s fan pages for businesses. This is a great way to stay informed about interesting developments and opportunities with companies of interest. To follow a company, simply use the ‘More’ tab in your toolbar and select ‘Companies’, then ‘Search Companies. You can enter company names in the search field provided and select the ‘Follow Company’ button when you find the business you’re looking for. Once you are actively following a company, you can view recent hires and other activities.
Do you have a LinkedIn trick to share? Leave it in the comments.

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New and Improved

True confession: I love blogging about our new hires because they give fantastically entertaining answers to the questionnaire they’re asked to fill out. Reading their responses is a great way to start a Tuesday. You should try it.

In recent months – or in some cases weeks – we’ve been fortunate to have several uber-fabulous individuals join our team, namely user experience guru Jim Broennimann, super-strategist Laura Netz, and project management ninja Alicia Osier. Please allow them to introduce themselves …

Jim Broennimann – Experience Architect

Where did you go to school? Rosenow Elementary – still a believer in all I need to know I learned in kindergarten.

Where did you work before GS? I’ve worked at a handful of places before GS and learned from each – one in particular was Midwest Airlines.

What will you do at GS? Create experiences for customers with brands they or I interact with, and in some cases love. And I will ride the spin bikes.

What do you do when you’re not at GS? Spend time with my wife and kids, cross-country ski in the winter, and bicycle race in the summer. Oh, and I spend a lot of time thinking about writing.

Special talents or party tricks: I have the ability to take over the music at any party.

Any phobias/deep fears? Rabbits biting me in the hands.

When you were a kid, what did you want to be when you grew up? Philosopher.

Best advice you’ve ever gotten? It’s from a poem from Edna St. Vincent Millay:

My candle burns at both ends;
It will not last the night;
But ah, my foes, and oh, my friends –
It gives a lovely light!

What will/should your tombstone says? If it’s up to me, I’d be cremated and spread on the Greenbush Ski Trail.

Describe yourself in three words: Bluish, orange, mindful.

Who inspires you and why? “Whats” inspire me, like people in situations, stories, music, the Great Lakes, and trees.

 

Laura Netz – Creative Strategist/Writer

Where did you go to school? Minneapolis College of Art and Design.

Where did you work before GS? VSA Partners in Chicago.

What will you do at GS? Problem solving, big pictures, deciphering millenials, magnetism, and momentum.

What do you do when you are not at GS? Try to stop thinking about work (often unsuccessfully), niece and nephew ruining, dog walkin’.

Special talents or party tricks: I can stick a beer bottle to the wall – which will ruin the wall – and get the cork out of a bottle of wine using just a napkin – which will ruin the wine, the napkin, and the cork. I guess my party tricks haven’t evolved much since my punk house days.

Any phobias/deep fears? Rabbits biting my hands.

When you were a kid, what did you want to be when you grew up? CIA agent, astronaut, television writer.

Best advice you’ve ever gotten? Only two things a girl will ever need to know:

1. Never grow a wishbone where you backbone ought to be.

2. Make your own luck.

What will/should your tombstone say? See, I told you I was dying.

Describe yourself in three words: First-world problems.

Who inspires you and why? Cole Porter, Dock Ellis, and Maybelle Carter for smarmy wit, resilience in the face of adversity, and matriarchal aplomb, respectively.

 

Alicia Osier – Project Manager

Where did you go to school? Philadelphia University, UW-LaCrosse, UW-Milwaukee (graduated from that one).

Where did you work before GS? Momentum Worldwide and Fullhouse Interactive.

What will you do at GS? Project management like you’ve never seen  ;)

What do you do when you’re not at GS? Run, run, run … and eat, eat, eat. Training for a marathon and like to do road races on the weekends, too. Also, from so many years in the service industry I’m pretty passionate about food, wine, and beer!

Special talents or party tricks: I’m extremely good at rock, paper, scissors. One time I won a double elimination tournament (not joking).

Any phobias/deep fears? FEET! I don’t want them to touch me or people to touch mine. Gross.

When you were a kid, what did you want to be when you grew up? Um, I was pretty sure whatever it was I would have an apartment in a big city and wear skirt suits. Weird, cuz that’s my fear now. I can remember wanting to be a veterinarian too, but then my older sister told me I would have to murder puppies, so that killed that (no pun intended).

Best advice you’ve ever gotten? Soooo cheesy, but – everything happens for a reason.

What will/should your tombstone say? Yikes, I don’t know! I hope something about being a good person.

Describe yourself in three words: Short, loud, sarcastic.

Who inspires you and why? My mother. She’s the most selfless, kind, noble person I know. Talk about regretting being such a bad teenager!  :)

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Ads that Suck

In the wee hours this morning, a friend of mine posted a Facebook message expressing irritation with pop-up ads. In the tricky and ever-evolving world of digital advertising, it does seem like we’re bombarded with marketing messages at times, but I have to say I prefer a good, old-fashioned pop-up to the technique I just encountered in an article by ReadWriteWeb.

Now before I starting complaining, I should say that I feel ReadWriteWeb is an excellent resource for tech trends, social media information, and more. I read content from the RRW blogs pretty much daily. I recommend their content to others. I like these guys a whole lot.

All that being said, I’m completely baffled and annoyed by the decision RRW has made to place text-based advertising smack dab in the middle of articles. Please see Exhibit A, from a post on a new Gmail client for Macs:

Really. REALLY?! Someone who works with this fine organization thinks it’s a good idea to completely disrupt the flow of informative articles with ill-placed ad content that stands to confuse users because visually it appears to be a part of said article. Boo. Bad form.

I’ll take a pop-up over this schlock any day. What about you? Do you think this approach is recommended? Let me know in the comments.

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2

Thou Shalt Steal

When I began my career in advertising and design I was obsessed with the idea of being original. I would second-guess any logo or ad I did because it would remind me of something else. “Yeah, but Target has red circles.” “Yeah, but iPod uses silhouettes.” “Yeah, but Miller did a commercial with a Sasquatch.” It happened on every project, and it was paralyzing. But over time I learned a secret that all artists eventually figure out: Nothing is original.

Artists steal all the time. And it’s not a bad thing. It’s what keeps culture moving – revising, reinterpreting, and remixing existing ideas, which is to say all ideas.

Once I realized that, I could move on and get back to work.

Newspaper Blackout author Austin Kleon offers some very good advice about the art of plagiarism, and how to live and create as an artist that I happened upon via Drawn! Here is just a portion of what he had to say in his post:

All advice is autobiographical.

It’s one of my theories that when people give you advice, they’re really just talking to themselves in the past. This list is me talking to a previous version of myself.

Your mileage may vary.

The rest of the post is pretty much amazing. Read it. You’ll be be glad you did.

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