July 28th, 2010
Posted in Client News, GS by Beth Farmer
It was a dark and stormy night. The sound of tornado sirens filled the air as more than seven inches of rain swamped the Milwaukee area at rush hour on July 22. The expressway flooded and was closed. A giant sinkhole swallowed an SUV on the east side as basements across the area filled with water. It was truly a “100-year flood” – but wasn’t it like the third one we’ve had already this decade?
And as I sat at my desk with the rain pounding on the roof, silently sending warm thoughts toward those who would be affected by the deluge, I took comfort in the thought that the awesome new SRAM site we’d been working so hard on had launched three days earlier – safe from the rising waters.
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July 26th, 2010
Posted in Communication by Jay Sanders
Got a good idea? Give it away.
That sounds like a weird thing to say. Especially if your livelihood depends on the quality of the ideas you come up with. Stashing them away to be strategically deployed at “ah-ha” moments when you can be the hero seems a much more profitable course, yes?
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July 23rd, 2010
Posted in Technology by Aaron Konkol
A while back, my wife and I had trouble scheduling stuff and regularly had scheduling conflicts … “Oh, I forgot about the graduation party that day.” … “I told my sister we could babysit.” … “I forgot your brother is in town that weekend.”
And then we found Google Calendar. Life has never been the same, for there has never been anyone like Google Calendar ever in the world. I have used it almost daily for the past four years.
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July 15th, 2010
Posted in Inspiration, Social Media by Chris Krasovich
This week, The Man Your Man Could Smell Like, a.k.a. the Old Spice Man, became the first Social Media superhero. He accomplished this by taking the social web by storm as the star of a viral campaign that churned out clever, cheeky video responses to individuals who had tweeted, blogged, or otherwise referenced the man or the brand. A total of 184 of them over the course of two days. Wow. Game-changing.
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