Forrester has a great tool that allows you to quickly determine how your target audience participates in social media channels, which can help tailor your approach to better reach them.
The categories are taken from Charlene Li and Josh Bernoff’s book “Groundswell” and are as follows:
Creators
These top-of-the-food-chain participants are the ones who drive social content by uploading blogs, podcasts, video, and more.
Critics
This group responds to the content others produce by commenting on it, rating it, or editing it.
Collectors
As the name suggests, those who participate as collectors gather information via RSS and/or tagging.
Joiners
These people are looking for networking opportunities presented by the likes of Facebook and Linkedin.
Spectators
Passive participants like spectators are the ones reading, watching, and generally digesting content, though they’re not actively contributing to it.
Inactives
This group defines those who are neither watching nor participating in social channels.
Find the social technographics profile for your customer or client base now!
