GS + PDS =
by Amy Reid on October 10, 2010 
One Pretty Darn Superior Website
You do the math. Our partner relationship with Paragon Development Systems (PDS) led GS to be part of the equation in producing major website enhancements for pdspc.com. In a collaborative effort between GS’s strategy, copy writing, user experience architect, web design, and front-end development teams and PDS’s tech team, Sr. Web developer, and Catalog Specialist, GS helped make that plus sign a positive for both PDS and its website users.
The bottom line involves significant improvements to two key areas of the site – e-commerce/transactions and general marketing – with the goal of PDS acquiring new customers and providing a user experience paralleling industry leaders the likes of CDW, Insight, PC Mall, and Dell.
Key to this was clearly communicating PDS’s unique ability to empower clients by delivering agility – providing a strategic end-to-end delivery model to handle clients’ IT needs, combining the best of a technology B2B retailer with a premium consulting firm.
The GS path to this outcome began with a current site assessment evaluating the starting point. Then, detailed interactive prototypes laid the foundation of a new user experience that leverages AJAX to make for a snappy interface. With GS/PDS agreement on the prototypes, the GS team designed layouts and developed (HTML, CSS, Javascript), delivering weekly batches of files to the PDS tech team for integration with existing back-end systems. All of this was wrapped together by methodical project management, weekly-to-daily status calls, and an issue-tracking tool for quick response and detailed quality assurance.
Ultimately, the overhauled website along with the annual PDS Technology Conference, plus Lead IT magazine designed and produced by GS, all adds up to PDS being a best-in-class technology integrator for the healthcare, education, government, finance, and retail industries.
Add new comment