GS Launches Two New Brands

With the entire U.S. talking about ways to curtail increasing healthcare costs, GS was extremely excited to partner with one of the leading change makers in the industry.

Headquartered in Milwaukee’s Third Ward, Dohmen is a 150-year-old company that throughout its lengthy history has remained committed to its vision of improving the wellbeing of our communities by creating a more efficient, affordable, and accessible healthcare supply system.

Dohmen is the parent company of three companies that execute its vision daily by reducing costs within the healthcare supply system. GS recently completed a comprehensive rebranding project for Dohmen and its philanthropic arm Dohmen Company Foundation. We are also fortunate to be involved with all of Dohmen’s subsidiaries: DDN (rebranding completed 2008), Restat (rebranding in progress), and DDN Medical Affairs (new brand created in 2009).

The challenge with the Dohmen and Dohmen Company Foundation projects was to find a way to tell the story of the Dohmen vision that captures the conviction, passion, and altruism that our client brings to her businesses every day.

Our rebranding project for Dohmen included message development, logo development, corporate identity, and Web design and development.

Visit these sites to see our work.

» Dohmen

» Dohmen Company Foundation

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