Notes and news, insights and inspiration from the autonomous collective mind of GS.

Foursquare has gone to the dogs - at least that's the case in Germany. Leave it the clever marketing folks to find a way to combine checking in with target marketing. Here's what's happening with GranataPet dog food. While out walking, dogs and their owners happen across the company's smart billboards and are able check in via Foursquare (Fursquare?). This effort is rewarded with the automated dispensing of a dog food sample. Dog is happy and owner is working for GranataPet, as their check-in activity displays to their friends via Foursquare and Facebook. Holy operant conditioning! Color me impressed with this effective use of location-based technologies. Check out the video below for more details. Do you think this idea will work?