This week, The Man Your Man Could Smell Like, a.k.a. the Old Spice Man, became the first Social Media superhero. He accomplished this by taking the social web by storm as the star of a viral campaign that churned out clever, cheeky video responses to individuals who had tweeted, blogged, or otherwise referenced the man or the brand. A total of 184 of them over the course of two days. Wow. Game-changing.
Unless you’ve been ignoring all forms of media for the past week, you already know that NBA’s Lebron James announced where he will be playing next season last night. LeBron’s event, dubbed “The Decision” was broadcast live on ESPN’s television channel and website for all the world to see. Some were saying it was not just the biggest decision in NBA history; but the biggest decision in all of sports history.
Wondering where your users are spending their social time online? Check out this great infographic from Ethan Bloch of Flowtown. It breaks out traffic to the most popular social media sites based on income level, sex, education level, and age.
Often as a society we decide something is too important to be left to professionals. Think punk rock. YouTube videos. And, yes, blogs — that wonderful web invention that allows everyone, including you and me, to become published writers.
Great. Now I’m a writer. How do I start?
