One of the challenges we face as creative problem solvers is dropping our challenge-focused baggage and opening our minds to unique solutions. We all know the rules of a good brainstorm:
• Lots of ideas – quantity, not quality
• No judging!
• Odd, weird, unrealistic ideas welcome
• Combining ideas into new ideas also handy
Sounds easy, but often our creativity is held back by an all-too-adult awareness of the cold, hard reality our projects live in. The answer? Think like a kid.
This spring GS Design launched the “GS Moto Promo,” an employee incentive program that encourages GSers who don’t ride motorcycles to become safe, licensed riders. The offer is simple: take a Motorcycle Safety Foundation (MSF) New Rider Course, get your motorcycle license, and GS will pick up the tab for the class (around $400).
In spite of the predictions, the web has not killed our attraction to the printed page. In fact, the web has opened new doors for using paper to allow people to share and embrace printed art.
One cool trend that demonstrates this is the hobby of papercraft. Constructing 3-D objects out of the flat printed page has been around forever, but it has become super-hot with a dose of influence from the Japanese toy market. And it has opened doors for illustrators and character designers to create 3-D versions of their creations.
This year (maybe more than past years) is a tough one for the hungry in Milwaukee, and every major city around the nation. During these difficult times, it’s great to know that there are many admirable organizations that help provide food for the underprivileged. At GS we are lucky to have one of those great organization as a client.
