Lead Strategist - Integrated Accounts
As GS Design’s Lead Strategist for Integrated Accounts you will play a critical role in our future success by deepening our relationship with a select number of key global consumer brand accounts. You will be responsible for providing insight and big-picture, long-view recommendations to expand our clients’ business, and position GS Design as a valued strategic partner.
Responsibilities Include:
- Gain a solid understanding of our clients' products, customers, business models and industries
- Act as a subject matter expert for our clients’ strategic marketing initiatives
- Use creativity and an entrepreneurial spirit to develop comprehensive, integrated brand/marketing initiatives and individual projects and programs
- Guide and inform the planning and execution of those initiatives, projects and programs
- Develop strategic briefs and plans and gain client approval
- Conduct and/or direct targeted, efficient primary/secondary research to understand context and inform strategic recommendations
- Trust your intuition and instinct as much as your research
- Deliver research, strategy, and creative presentations (written and oral) in an eloquent, engaging manner
- Leverage forward-thinking digital strategy to enhance our clients overarching marketing goals
- Strive to create a professional, polished image of the agency, our work, and our teams
- Assist new business efforts by helping with RFP responses, capabilities presentations, statements of work, etc.
- Contribute to GS’s thought leadership activities (potentially including blog posts, editorial content development, speaking engagements, etc.)
- Build strong empathetic relationships that enhance trust, curiosity, and camaraderie with executive-level clients and fellow GS teammates
Key Characteristics:
- Experience with creatives, technologists, UX/UI, account service, project management, and the creative process in general
- Bachelor’s degree in marketing; MS in Marketing or MBA highly preferred
- 4-6 years experience in digital strategy or strategic account services
- B2B and B2C experience (consumer products experience would be a bonus)
- Proven ability to understand, synthesize, and distill a broad spectrum of information and deliver quick, intuitive insights and recommendations
- Exceptional verbal, written, presentation, analytic, and team & leadership skills
- Team player with the necessary interpersonal skills to coordinate various agency efforts & roles
GS Values:
- Have integrity
- Think creatively
- Be genuine
- Stay humble
- Build relationships
- Be accountable
- Take pride
- Keep growing
- Be profitable
- Have Fun
GS Design offers an incredible work environment, generous compensation and benefits, and the opportunity to work with a national client roster including Harley-Davidson, Mercury Marine, SRAM Corporation, Showtime and more.