The Journey of an HTML Email
You know how different browsers display Web pages differently? From a development standpoint, it takes some massaging and understanding the shortfalls of various browsers to get a page to display the way you would like. When it comes to HTML email, getting your message to display as you would like is a bit more complicated. Web browsers (IE, Firefox, Safari, and Chrome) all use the code you write to display a page verbatim. Email clients, on the other hand (Outlook, Hotmail, Apple Mail, Yahoo Mail, Gmail, etc.), insert, update, and neglect code that the developer writes.
For those of you not watching Apple’s product announcements like a hawk, just recently they unveiled the
How many times have your heard that? You ask a developer to make a change to your website, they tell you it’s done, you go to check it out, and it appears nothing has been done. They speak the phrase they’ve probably said so many times in their life, “It must be cached. Just force refresh.”