Notes and news, insights and inspiration from the autonomous collective mind of GS.

My very first blog post, I suppose it’s appropriate that it marks a significant point in my career. For the past six months or so I’ve had the pleasure of working on a project that has been truly fulfilling. I’m pretty passionate about my projects in general. I consider myself a “dedicated” project manager – but this, this project was different. I felt like I was doing something for the greater good. And I know that my fellow GS team members felt the same way.

An infographic on the use of infographics
by Rick Mans

Design is thinking made visual.

Nothing is more true (and necessary) today than that self-evident truth of Saul Bass.

The long-awaited rollout of Facebook Timeline for brands is here, and it offers some exciting opportunities that brands may want to consider taking advantage of. Notable enhancements include the addition of:

What do consumers and businesses have to learn about social media? Listen as Chris Krasovich, our Social Marketing Strategist, shares her insights on the topic with Mitch Teich and his Lake Effect audience on WUWM.

If your Facebook profile hasn't yet morphed into the all new Facebook Timeline, it will soon. And unlike the myriad changes Facebook has surprised users with in the past, this is a change I think you're going to like. Here’s a brief introduction to the feature.

Ladies and gentlemen, welcome to the future: A place where purchasing decisions are motivated and informed by your online interactions with people far and near via social. This definition may not fit all consumers, but it applies to an audience that is increasing and is changing the way we do business. Are you ready for that? If not, it’s time to catch up. It’s no longer about broadcasting a message you hope will soak in, remember?

As Facebook users grow familiar with recent News Feed changes, it has been noticed that only a portion of all possible content generated by the brands “liked” and individuals befriended there displays in our News Feed. Facebook has decided that we would quickly be overwhelmed if forced to dig through each and every update from all the people and companies in our digital life, so it uses some fancy and semi-secret math to determine which content would be most meaningful to us and that’s what it shows us.

As a public service message, I’d like to begin this post by stating unequivocally that Facebook is not going to begin charging users. Really. It’s not. As far as I know. But that doesn’t stop Facebookers from cranking up the paid-membership rumor mill every time Facebook makes a significant change to the service, including recent introductions like:

While the majority of the world may still be largely unaware of the shiny new social media option that hit recently, the web is abuzz with technophiles busy dissecting and discussing Google+; the pros, the cons, and everything in between.