Notes and news, insights and inspiration from the autonomous collective mind of GS.

Stuff Dreams Are Made Of

Jeff Prochnow by on November 23, 2011

Lakeshore Chinooks Brand RevealChildhood friends since the early 70s, Jim Kacmarcik and I played organized sports together, double dated together, and dreamed of our futures. And like most other boys I’m sure we dreamed of being professional athletes. Well, thanks to that longtime friend, part of these dreams just came true. Not the dream of being a professional athlete, but pretty close – and in many ways even better.

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Welcome to the Social Economy

Chris Krasovich by on November 3, 2011

Ladies and gentlemen, welcome to the future: A place where purchasing decisions are motivated and informed by your online interactions with people far and near via social. This definition may not fit all consumers, but it applies to an audience that is increasing and is changing the way we do business. Are you ready for that? If not, it’s time to catch up. It’s no longer about broadcasting a message you hope will soak in, remember?

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Say Hello to My Little Friend

Steve Radtke by on August 22, 2011

GS Business CardWe recently took delivery of our new GS business cards. And they’re impressive. Letterpressed, edge tipped with orange, stock so thick you can jimmy a lock with it.

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Humor and Your Brand

Chris Krasovich by on May 25, 2011

A couple of weeks ago, 7-Eleven made a bit of a Social Media misstep when attempting to inject humor into a Facebook post. Here’s a screen of the actual status update:

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LinkedIn Tips and Tricks

Chris Krasovich by on May 3, 2011

LinkedIn has become a useful site for networking and occasionally even job hunting. With over 100 million members, it's now something of a knowledge-sharing destination as well, with tools making it possible to pose questions to professionals inside and outside of your network. Here are just are a couple ways to get more out of your activity there.

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Foursquare isn’t Just for Humans Anymore

Chris Krasovich by on March 31, 2011

Foursquare has gone to the dogs - at least that's the case in Germany. Leave it the clever marketing folks to find a way to combine checking in with target marketing. Here's what's happening with GranataPet dog food. While out walking, dogs and their owners happen across the company's smart billboards and are able check in via Foursquare (Fursquare?). This effort is rewarded with the automated dispensing of a dog food sample. Dog is happy and owner is working for GranataPet, as their check-in activity displays to their friends via Foursquare and Facebook. Holy operant conditioning!

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What’s That Smell?

Chris Krasovich by on July 15, 2010

This week, The Man Your Man Could Smell Like, a.k.a. the Old Spice Man, became the first Social Media superhero. He accomplished this by taking the social web by storm as the star of a viral campaign that churned out clever, cheeky video responses to individuals who had tweeted, blogged, or otherwise referenced the man or the brand. A total of 184 of them over the course of two days. Wow. Game-changing.

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