Wille G Davidson: Honoring a Legend
We’re always thrilled to be asked to work on the interesting projects that come to us from long-time client Harley-Davidson, but when a project is also an opportunity to pay tribute to a man of legendary status who has inspired legions and changed lives – even lives right here at GS – the project becomes something even bigger.

We recently took delivery of our new GS business cards. And they’re impressive. Letterpressed, edge tipped with orange, stock so thick you can jimmy a lock with it.
When I began my career in advertising and design I was obsessed with the idea of being original. I would second-guess any logo or ad I did because it would remind me of something else. “Yeah, but Target has red circles.” “Yeah, but iPod uses silhouettes.” “Yeah, but Miller did a commercial with a Sasquatch.” It happened on every project, and it was paralyzing.