Notes and news, insights and inspiration from the autonomous collective mind of GS.

Wille G Davidson: Honoring a Legend

Chris Krasovich by on May 17, 2012

Thanks Willie!We’re always thrilled to be asked to work on the interesting projects that come to us from long-time client Harley-Davidson, but when a project is also an opportunity to pay tribute to a man of legendary status who has inspired legions and changed lives – even lives right here at GS – the project becomes something even bigger.

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The Ability to Make A Difference

Amie Abendroth by on April 26, 2012

My very first blog post, I suppose it’s appropriate that it marks a significant point in my career. For the past six months or so I’ve had the pleasure of working on a project that has been truly fulfilling. I’m pretty passionate about my projects in general. I consider myself a “dedicated” project manager – but this, this project was different. I felt like I was doing something for the greater good. And I know that my fellow GS team members felt the same way.

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5

Say Hello to My Little Friend

Steve Radtke by on August 22, 2011

GS Business CardWe recently took delivery of our new GS business cards. And they’re impressive. Letterpressed, edge tipped with orange, stock so thick you can jimmy a lock with it.

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3

Content Versus Container

Jeffrey Schrab by on June 30, 2011

Content Strategy.  For web communications, it's on the forefront of the mind of every industry professional these days.  Or it should be. As an industry we've been focusing on the container not the content for years now.  To be fair, it's only recently that the technology developed to a point where we didn't have to work so hard to coax code and graphic design to do what we wanted it to do and could think of concentrating on other things. Like the reason we make websites in the first place.

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2

Thou Shalt Steal

by Paul Bartlett on April 7, 2011

When I began my career in advertising and design I was obsessed with the idea of being original. I would second-guess any logo or ad I did because it would remind me of something else. “Yeah, but Target has red circles.” “Yeah, but iPod uses silhouettes.” “Yeah, but Miller did a commercial with a Sasquatch.” It happened on every project, and it was paralyzing.

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Social Business (Cards)

Chris Krasovich by on March 4, 2011

The relevance of including social links (corporate, not personal) on business cards has been a topic of recent interest at GS. Views here are varied, with some suggesting that including social links might lead to information overload. Others see it as a promotion vehicle that enables contacts to choose how they prefer to interact, while illustrating the progressive mindset of a company.

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5

Inspiration is Overrated

Chris Krasovich by on February 4, 2011

I recently found a bit of wisdom on the Drawn blog that I'd like to share because I found it chock full of truthy goodness. In a nutshell, the post asserts that good old-fashioned work trumps inspiration every time. And I have to say I concur. I admit that technically I was “inspired” to write this post after reading the paragraph below, but research is part and parcel of the work involved to keep a blog current and relevant. So that means my work on this blog led to the inspiration for this post.

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Stuck? Try Thinking Like a 7-Year-Old

Steve Radtke by on January 26, 2011

One of the challenges we face as creative problem solvers is dropping our challenge-focused baggage and opening our minds to unique solutions. We all know the rules of a good brainstorm:

  • Lots of ideas – quantity, not quality
  • No judging!
  • Odd, weird, unrealistic ideas welcome
  • Combining ideas into new ideas also handy

Sounds easy, but often our creativity is held back by an all-too-adult awareness of the cold, hard reality our projects live in. The answer? Think like a kid.

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