Notes and news, insights and inspiration from the autonomous collective mind of GS.

What do consumers and businesses have to learn about social media? Listen as Chris Krasovich, our Social Marketing Strategist, shares her insights on the topic with Mitch Teich and his Lake Effect audience on WUWM.

GS has been working all year on a really great project for SRAM called the pART PROJECT. We helped SRAM find artists from all around the country to participate. We sent them a box of 100 random SRAM parts and challenged them with making a piece of art incorporating some of the parts.

The artwork is complete and is ready to be sold in an online auction starting Sunday, November 20. All proceeds from the online auction will be donated to World Bicycle Relief - a charity founded by SRAM Corporation that has distributed more than 75,000 bicycles to people in need and trained more than 700 field mechanics all around the world since opening their doors in 2005.

SRAM and World Bicycle Relief are also hosting the grand finale of the SRAM pART PROJECT: A gala pART PROJECT exhibition and auction at Chicago’s Gallery 1028. Event attendees will join leading figures in the cycling world in viewing the artwork, meeting the artists, and bidding on favorite pieces all while enjoying food, drink, and live entertainment.

Best of all, simply by attending, they'll be directly supporting the mission of World Bicycle Relief. The $134 admission fee is the cost for World Bicycle Relief to donate one bicycle.

Check out the pART PROJECT website to participate in the online auction or to register to attend the event.

With the entire U.S. talking about ways to curtail increasing healthcare costs, GS was extremely excited to partner with one of the leading change makers in the industry.

Headquartered in Milwaukee’s Third Ward, Dohmen is a 150-year-old company that throughout its lengthy history has remained committed to its vision of improving the wellbeing of our communities by creating a more efficient, affordable, and accessible healthcare supply system.

Dohmen is the parent company of three companies that execute its vision daily by reducing costs within the healthcare supply system. GS recently completed a comprehensive rebranding project for Dohmen and its philanthropic arm Dohmen Company Foundation. We are also fortunate to be involved with all of Dohmen’s subsidiaries: DDN (rebranding completed 2008), Restat (rebranding in progress), and DDN Medical Affairs (new brand created in 2009).

The challenge with the Dohmen and Dohmen Company Foundation projects was to find a way to tell the story of the Dohmen vision that captures the conviction, passion, and altruism that our client brings to her businesses every day.

Our rebranding project for Dohmen included message development, logo development, corporate identity, and Web design and development.

Visit these sites to see our work.

» Dohmen

» Dohmen Company Foundation